Welcome back to Business English Pod for today’s lesson on giving a product presentation in English.

There’s no better way to show off a new product than talking to a group of customers directly. You can teach them about the product and gently persuade them that they need it. And you can adapt your presentation for specific audiences. Whether you’re at a trade show, a corporate event, a conference, or a customer’s office, you can learn to work the crowd in front of you.

Working the crowd during a product presentation is probably familiar to anyone who works in sales and marketing. But the techniques involved are useful for anyone in a company who has to talk about products or deliver presentations. In this lesson, we’ll cover many of these useful techniques, including relating changes to customer feedback, highlighting user benefits, and demonstrating a feature. We’ll also look at anticipating concerns and encouraging questions from the audience.

In the dialog, we’ll rejoin Jenny, who’s presenting a new software upgrade to a group of customers at a trade conference. She’ll also be joined by Tony, who works for a partner company called PaySys. Together, Jenny and Tony are explaining how their products work together.

Listening Questions

1. What does Tony say customers have asked for?
2. Tony mentions a few benefits of the recent product changes. What are they?
3. What does Jenny think that some people might be concerned about?

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Welcome back to Business English Pod for today’s lesson on giving a product presentation in English.

Okay, so imagine your company has just launched a brand new product, or a new and improved version of an existing one. Now it’s time to get the word out and show the world what this new product is all about. And how do we do that? Well, nothing beats a great product presentation. You can go to the customer directly and show off the item, talk about its features, and demonstrate how it works.

So how can we make sure our product presentations are effective? How can we talk to our customers in ways they understand? Fortunately, there are several key techniques you can learn to deliver a great product presentation. In this lesson, we’ll cover many of these techniques, including presenting the current situation, relating features to audience needs, and giving an overview of features. We’ll also look at how to call attention to something on-screen and deal with technical issues, which can mess up any well-planned presentation.

In the dialog, we’ll hear Jenny, who’s at a trade conference representing her company, ProBooks. They’ve just launched a new upgrade called ProBooks Fusion, and Jenny’s explaining what it’s all about to an audience of existing customers.

Listening Questions

1. What is the key concept behind the most recent ProBooks upgrade?
2. What feature of the software does Jenny want to demonstrate?
3. What is Jenny’s solution to the technical problem?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3