Business English Pod / Articles by: BEP / Page 58

VV 46 – English for Marketing: The 4 Ps of the Marketing Mix (2)

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – English for Marketing: The 4 Ps of the Marketing Mix (1)

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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925 English L001 – How to Say Hello (Video)

925 English, English Video, Functions, Socializing /
YouTube video

This is the video version of our first 925English lesson, a new series we’ll launch next year. Our first 925English lesson is about how to say hello to colleagues and customers in English. We look at three different situations: How to greet someone you don’t know, how to respond to a greeting and how to informally greet a colleague or friend. For each situation we provide lots of examples and you can practice the language with some short role-plays.

925English is a new business English series for beginners and lower intermediate learners that we’ll launch early next year. 925English lessons will focus on chunks of language and English expressions that you can use in work and business. We’ll look at language you can say in different situations and advice on why and how we use it.

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925English – Lesson 1: How to Say Hello in English

925 English, A2, Business English, English Video, ESL Podcast, Functions, Socializing /

925English Lesson 1 - How to Say Hello in English

This is a preview lesson from 925 English, a new series we’ll launch next year. Appropriately enough, we’re kicking off with a 925 English lesson on how to greet and say hello to colleagues and customers in English.

925English a new business English series for beginners (CEFR A1-A2) and lower intermediate (B1) English learners. 925 English lessons focus on chunks of language and English expressions that you can use in work and business. We get straight to the point with lots of examples. We give you phrases you can say in different situations and advice on why and how to use them.

So, it’s pretty easy to greet someone in English, isn’t it? We can say “good morning” or “hello” or just “hi.” And we might add something like “my name is Tim Smith,” or a question like “how’s it going?” But what’s the difference? How do we choose which greeting to use? Well, in business, like in life, it depends on the situation. That includes who we’re talking to and where we’re having the conversation. So let’s go through three situations and practice some appropriate ways of saying hello.

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