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BEP 325 – Business Development 1: Networking with Customers

Business English, Sales English, Socializing / June 2, 2018

Welcome back to Business English Pod for today’s lesson on how to talk with customers in English. Potential customers, that is.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Instead, you talk about the weather, or sports, or other non-work topics. This is where socializing in English and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

In today’s dialog, we’ll hear Nick, who works in business development for an HR consulting company. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Listening Questions

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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Skills 360 – Leading Group Decision-Making Meetings (2)

Business English, Business Skills 360, Communication, English for Meetings / May 26, 2018

Welcome back to Business English Skills 360 for today’s lesson on how to lead a group meeting to make a decision.

If you’re leading a group meeting to make a decision, you should expect a few obstacles along the way.

For one, people can get a bit personal and attack the person, as opposed to the idea. Call people out for personal attacks, and keep the discussion focused on ideas, not personality conflict. This is part of your role as the meeting facilitator. You’re supposed to encourage people to listen, prevent interruption, and generally make sure people feel respected and heard. As soon as people feel attacked personally, they’ll shut up.

Another thing you need to shut down is any off topic conversation. People do this without even realizing it. They hear something, it reminds them of something else, they start talking about it and soon enough the conversation has gone way off topic. Your job is to steer the conversation back. For people who love to hear themselves talk and go on and on, find an appropriate moment to jump in and provide a summary of their idea.

Another obstacle in a decision-making meeting is what we call “groupthink.” Groupthink is when people just follow along with the ideas being discussed, without thinking for themselves. To deal with groupthink, encourage creative thinking from the get-go. One thing you might try is having people write down their ideas individually before sharing them with the group. After having people write down their own ideas, go around the table and give each person a chance to speak. The more you leave it to the really vocal people, the more susceptible the meeting will be to groupthink.

Besides groupthink, another obstacle you may face is time. So watch the time carefully. And when you’re down to 25%, remind people. Don’t be afraid to push them a bit. In most cases, people are more willing to compromise than to drag an issue out longer than necessary. But if the group really can’t come to a good decision, or if people really can’t agree, or if there’s just more information needed, then consider other options. For one, you might table the decision. A delayed decision is often better than a bad decision. Or, you might assign a smaller group to make the decision.

Regardless, what you’re shooting for is the best possible decision. And as we’ve discussed, there are many possible obstacles to making a good decision within the time you’ve got. But if you play it right, if you manage the people well, and if you encourage good ideas, and new ideas, you should be able to come to a good group decision.

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Skills 360 – Leading Group Decision-Making Meetings (1)

Business English, Business Skills 360, Communication, English for Meetings / May 19, 2018

Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.

In fact, it might be better to say we’re talking about how to lead groups to good decisions. After all, any meeting chairperson can push for a quick decision, or call a vote before matters have been fully discussed. But that’s not the kind of leadership I’m talking about. And that doesn’t necessarily produce good decisions. A good decision is one that people buy into, and one that has a strong rationale behind it.

So how can we go about leading a group to a decision? Well, right at the start of the meeting, you need to set the stage for a good discussion, and a good decision. Firstly, you need to be very clear about the purpose. If you’re meeting to make a decision, make sure everyone knows it.

It’s also a good idea to have a decision-making process for the meeting. And that process typically goes like this: start with information-sharing, then run through or brainstorm different options, then evaluate those options through discussion, and finally make a decision. Notice that generating ideas and evaluating ideas are separate steps. That helps prevent people feeling criticized or getting defensive.

Within this process, leading group decisions is all about facilitating good discussion. And the magic of good facilitation is making everyone in the room feel listened to and emotionally validated. Overall, you need to make sure that everyone has had a chance to speak and express themselves. Sometimes this means calling on people directly. Or it might simply mean staying attuned to how those weaker voices attempt to join the discussion.

By being clear about purpose upfront, following a basic decision-making process, and using your meetings English and facilitation skills, you can come to a good decision. And remember, a good decision is one that people buy into and that has a good rationale to support it.

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BEP 324 – English for Discussing Company Performance (2)

Business English, Business English Vocabulary, English Collocations, Finance and Accounting / May 13, 2018

Welcome back to Business English Pod for today’s Business English vocabulary lesson on how to describe company performance.

Every company’s goal is to make a profit. But how they go about that is different. Different industries, different business models, different approaches – There’s no simple recipe for success. And there’s no simple, single way to measure whether a company is performing well.

Instead, we look at many different factors when we measure company performance. We’ve also got a lot of different expressions in English for discussing the topic. And many of these English expressions are what we call “collocations.”

What’s a collocation? Well, it’s just a natural combination of words. Ever heard the expressions “turn a profit” or “boost the bottom line?” We don’t say “grow a profit” or “up the bottom line.” Those simply aren’t natural collocations. And if you say something like that, you won’t sound natural.

So studying collocations is a great way to sound more natural with your vocabulary. You can learn combinations of words, rather than single words on their own. As you listen to the dialog today, try to pick out some of these collocations, and we’ll discuss them later in the debrief.

In the dialog, we’ll rejoin a meeting at a private equity firm. Three colleagues, Maria, Claudia, and Taylor, are talking about some of the companies they’ve invested in. They’ll use lots of great collocations as they discuss the performance of these companies.

Listening Questions

1. What does Claudia think about SmartMoney?
2. What does Taylor think they should do before selling off SmartMoney?
3. What has Claudia been focusing on with Byron Industries?

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BEP 323 – English for Discussing Company Performance (1)

Business English, Business English Vocabulary, English Collocations, Finance and Accounting / May 5, 2018

Welcome back to Business English Pod for today’s lesson on English for talking about company performance.

The economy is in a state of constant change. Companies grow, and companies shrink. New companies are born, and old ones disappear. And you don’t have to be an investor to get excited about the boom and bust of markets and the story of how company’s respond. But if you are an investor, your whole retirement might depend on whether companies make the right moves at the right time.

This makes company performance a popular topic around the business table, or at the pub. And when we talk about company performance, we often use special expressions called collocations. An English collocation is a combination of words that are commonly used together, such as “company performance” or “state of change.”

Native speakers use these collocations automatically. In fact, our brains store these groups of words together, as if they were one word. You can learn to remember and use these collocations too. Studying collocations is a great way to learn vocabulary and sound more natural. So, as you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll hear Maria, Claudia, and Taylor, who work at a private equity firm. Basically, it’s their job to invest in the right companies for maximum profit. The three are discussing the performance of several companies they’ve chosen to invest in.

Listening Questions

1. Why does Claudia feel positive about Ranger Gold’s performance?
2. What is Taylor worried will happen if Ranger Gold builds a new mine?
3. What does Maria think Intuition Software needs to do to remain profitable?

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