أفضل الممارسات البيئية 141 – العروض التقديمية: تحليل SWOT 1

في هذا الدرس اللغة الإنجليزية للأعمال, we start the first in a 2-part series on presenting a SWOT analysis.

A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknessesthese are internal to the companyas well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

في درس اليوم, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.

We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.

أسئلة الاستماع

1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?

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الناتج المحلي الإجمالي 03 مفردات الأعمال – مدير مكتب

Today’s podcast continues our series on business vocabulary, with a special focus on collocations or word partnerships. By focusing on words that are commonly used together you can improve your vocabulary and also your ability to understand your English-speaking colleagues.

عندما تفكر في “office administration”, what are the first things that come to mind? They might be things like paperwork, الايداع, copying, and other boring and repetitive tasks. Most people probably don’t think of an office manager’s job as a crucial service that supports the successful running of a company and, لذلك, its ability to make money.

حسنًا, today we’re about to meet Thomas, who’s going to tell us about the role he plays as office manager at the Mexican subsidiary of a multinational chemical company.

أسئلة الاستماع

1) How does Thomas summarize his role as Office Manager?
2) What characteristics does Thomas list as important qualities of an office manager?
3) According to Thomas, what is a common misunderstanding about the best way for an office manager to do his job?

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أفضل الممارسات البيئية 97 – الحديث عن الاقتصاد

في هذا الدرس باللغة الإنجليزية للأعمال, سنقوم بدراسة بعض العبارات والمفردات التي يمكنك استخدامها لمناقشة الاقتصاد والقضايا الاقتصادية, بما في ذلك التعبير عن القلق ومطمئنة.

نود أن نعرب عن تعاطفنا ودعمنا للجمهور الصيني فيما يتعلق بالزلزال الأخير في سيتشوان,ونأمل أن يتمكن الناس في منطقة الكارثة من التعافي من الزلزال في أقرب وقت ممكن。

لا يتم إبرام أي صفقة, لا يتم توقيع أي عقد, لا يتم إنجاز أي عمل بين شخصين أو شركتين فقط. كل شيء يحدث على خلفية شبكات العلاقات المحلية, إقليمي, والمقاييس العالمية. تشكل علاقات السعر والإنتاج هذه ما يسمى “الاقتصاد.” الناس الذين يدرسون الاقتصاد – الاقتصاديين – أود أن أشير, على سبيل المثال, أن سعر فول الصويا في البرازيل يمكن أن يؤثر على سعر اللحوم في الصين. لا عجب, ثم, أن النشاط المفضل لرجال الأعمال في كل مكان يتحدث عن الاقتصاد. فقط من خلال فهم البيئة الاقتصادية التي نمارس فيها الأعمال التجارية يمكننا العمل بفعالية في ذلك.

يجري الحوار اليوم في كيندال ماركوس, بائع تجزئة عالمي للملابس والاكسسوارات الراقية. يبيع بائع التجزئة البضائع للعميل النهائي; الإكسسوارات هي أشياء مثل المجوهرات والأحزمة التي تتماشى مع أو “أكسسوارات” ملابس. خلال رحلة إلى شنغهاي, مارتن, نائب رئيس في كندال, يزور توني وو, المدير القطري للصين.

أسئلة الاستماع:

1) لماذا جاء مارتن إلى الصين?
2) هل توني متفائل بشأن التوقعات الاقتصادية, هذا هو المستقبل, في الصين?
3) ما نوع المخاوف التي لدى مارتن?
4) كيف يطمئنه توني?

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أفضل الممارسات البيئية 95 – تواصل: حل النزاع (2)

This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office. Ben, a new training specialist at a manufacturing company, feels that he is doing an unfair share (هذا هو, too much) of the work in his department. Gerry, Ben’s manager, talks with him to solve the problem.

في الحلقة الأولى, we studied how Gerry opened the discussion in an informal, non-threatening way, and we looked at how he listened actively to Ben to win his trust.

في هذه الحلقة, we’ll pay attention to how Gerry and Ben work together to come up with a solution. بخاصة, we’ll focus on how they state common goals, raise concerns, and agree action.

حيث توقفنا في المرة الماضية, Gerry had just asked a question to resolve the conflict: Gerry wants to know what Ben would suggest doing to fix the situation.

أسئلة الاستماع

1) What solution does Ben propose?
2) In which area does Ben feel he could make a real contribution?
3) What action do Ben and Gerry agree on?

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أفضل الممارسات البيئية 94 – تواصل: حل النزاع (1)

People do not always get along, so dealing with conflict is part of any job. And as often as not, work disagreements get resolved as much as in informal discussions in the hallway, as they do in the conference room. لذا, in this two-part series on resolving conflict, we’ll be studying useful language for discussing and resolving disagreements.

We will be focusing not on major conflicts between companies or inside organizations, but rather on the everyday sort of disagreements that all of us have to deal with to be successful in our work.

في الاستماع, Elegant is a company that designs and manufactures bathroom fixturessinks, toilets, وما إلى ذلك وهلم جرا. Ben has recently joined Elegant as a training specialist. When he started, he was promised that Elegant would hire someone to help him with his work-load, but instead he is still doing almost everything by himself. He was also promised the opportunity to do some course design, but instead his manager, Gerry, insists on closely supervising all of Ben’s work. Ben feels like he is working harder than anyone else in the office: He is always the last one to leave the department in the evening. But he doesn’t feel that his hard work is getting recognized.

كما يمكنك الاستماع, pay attention to the language that Gerry and Ben use to deal with this disagreement.

أسئلة الاستماع

1. Gerry says he wants to “sit down informally and thrash things out a little.”
2. What do you think this means? A strain is something that is tiring and, perhaps, irritating.
3. What does Gerry say is “getting to be kind of a strain?” What solution does Gerry propose?

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