In this Business English News lesson we look at business English vocabulary related to tech takeovers or mergers and acquisitions.
Takeovers are a huge part of the tech business, and they’re not always hostile. In fact, many young entrepreneurs build niche companies hoping to be acquired. And for the giants of tech, mergers and acquisitions are a critical growth strategy. With the personalities and egos involved, takeovers keep the news cycle buzzing, as the drama at Twitter has shown. According to the Guardian:
Elon Musk’s $44 billion acquisition of Twitter in 2022 promised the biggest shake-up since the company was founded. The former world’s richest man was keen to take on the project after becoming disillusioned by the site’s perceived biases and content moderation policy. But Twitter’s revolution became a bloodbath in the process, cutting staff by 80% to hone in on the new direction. Then they lost users and advertisers as a lean team struggled to manage disinformation, trolling and impersonation online.
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