Welcome back to Business English Pod for today’s lesson on socializing in English with your clients.
Business is all about relationships. And the stronger your relationships are, especially with customers or clients, the more successful you’ll be. This is why we call up our customers or drop by their office. Sometimes we’ve got important business to take care of, but sometimes all we need to do is say hello and check in.
In fact, visiting with clients often sounds like a chat between friends. We might talk about sports, about family, about travel, or about mutual friends. Of course, it takes a while to get to this level with a customer. But once we’re there, our conversations are likely to be an interesting mix of the personal and professional.
Bouncing between these two modes naturally is the secret to the client visit. You might find yourself starting out by introducing some interesting piece of news. At some point, you may want to gauge the client’s satisfaction with your products or services. And the conversation may also turn naturally to gossiping about the competition. If a client needs a decision or information, you may have to promise to check back on it. And finally, you might want to make a social invitation, and move the relationship-building out of the office.
In today’s dialog, we’ll hear Markus, who works as an account manager for a company that sells computer servers. He is visiting the offices of one of his clients, a large Internet service provider. We’ll hear Markus chatting with Jose, his main client contact, and Tricia, another manager.
Listening Questions
1. What news does Markus deliver to Jose?
2. What does Markus say about his company’s competitor?
3. What does Markus offer to do next Friday?
Download: Podcast MP3
