Business News 11 – iPhone Launch

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Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.

PDF Transcript: Study Notes

Download: Podcast MP3

9 thoughts on “Business News 11 – iPhone Launch”

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  2. Hi Dominique,
    Great to hear the podcast is useful.
    Let us know if there are any topics you’d like to see covered in future podcasts – we’re always interested in suggestions from listeners.
    Pete

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